AI-Native Senior Product Designer and UX Researcher defining experiences and the teams behind them.
Designer, builder, and community maker. Through my work at Lendi Group and as the founding designer at Daelibs, I've turned customer research into product outcomes, shipping AI chat, voice outreach and complex enterprise workflows used by customers and brokers across Australia.
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A few case studies in research-led design and the AI-native products I've built. The problems, the bets, and what shipped.
01 / Featured · Contract Analyser
Building a confidence engine for Australian property buyers. Turning contracts of sale, sometimes more than 1,000 pages, into a plain-English analysis of key terms, potential red flags and better next questions.
Read case study →
02 / lender valuation
A property valuation workflow that automates repetitive work and keeps consequential decisions with the broker.
Explore the experience →Property Valuation Agent
03 / daelibs design system
Building Daelibs’ initial design system as founding designer. An atomic design approach to reusable components, consistent patterns and better collaboration with engineering.
Read case study →daelibs / Design system
Atoms → Molecules → Organisms
Explore the interactive system ↗04 / ai chat
Transforming a fragmented support channel into an AI-first experience that created more customer contacts, increased appointment conversion and reduced pressure on brokers.
Read case study →05 / ai voice
Designing an outbound voice assistant that reactivated cold leads, created new customer conversations and gave brokers more time to focus on high-value work.
Read case study →06 / broker navigation
A research-led redesign of broker navigation, unifying fragmented tools and making everyday workflows clearer, faster and easier to find.
Read case study →In the words of the people I’ve worked with.
“He does not simply rely on assumptions; he speaks with real users, gathers feedback and uses facts to shape practical, well-reasoned solutions.”
“Teams don’t just work better with Puneet around, they feel better.”
“He tackles complex, systems-level problems by thinking differently, often reframing the problem rather than just solving it on the surface.”
“Puneet is a thoughtful designer who brings clarity to fast-changing product environments with messy, ambiguous requirements.”
“He has an outstanding ability to simplify complex problems, challenge assumptions with evidence, and translate insights into elegant, impactful solutions.”
Verbatim excerpts from LinkedIn recommendations.
Read the full recommendations on LinkedIn ↗